A great growth strategy can dramatically improve the performances of our online businesses. No matter if you are running an E-Commerce, a publishing site or a personal blog, having a good plan and well oiled tools definitely help our decision making.

Next to a solid planning there are many ways to perform A/B tests, Usability tests, and performance tracking but only a few ways to do them right. Luca’s presentation will explore strategies of growth WordPress and the basics of A/B testing, going through the available online tools, the common mistakes and the right procedures.

Audience: Advanced Users