Most businesses that use WordPress do not have the resources to do testing on their website. It does not matter if it’s UX testing, focus groups, A/B testing, conversion optimization, it’s all too time consuming and expensive. So unfortunately these businesses don’t structurally improve their website at all…

Luckily, the most effective improvements have been thoroughly tested by Amazon, Google, H&M and others. They only need to be implemented by a smart WordPress user! In this talk David explains the top 10 changes you should make to any WordPress website to improve conversions and reach your goals. All based on testing done for the largest and most visited websites on the planet!

Audience: Beginners