{"id":1324,"date":"2015-05-08T14:45:10","date_gmt":"2015-05-08T12:45:10","guid":{"rendered":"https:\/\/2015.cologne.wordcamp.org\/?post_type=wcb_session&#038;p=1324"},"modified":"2015-06-21T11:19:32","modified_gmt":"2015-06-21T09:19:32","slug":"improve-your-website-reach-your-goals-without-ux-testing","status":"publish","type":"wcb_session","link":"https:\/\/cologne.wordcamp.org\/2015\/session\/improve-your-website-reach-your-goals-without-ux-testing\/","title":{"rendered":"Improve your website &amp; reach your goals\u2026 without UX testing! (en.)"},"content":{"rendered":"<p><span>Most businesses that use WordPress do not have the resources to do testing on their website. It does not matter if it\u2019s UX testing, focus groups, A\/B testing, conversion optimization, it\u2019s all too time consuming and expensive. So unfortunately these businesses don\u2019t structurally improve their website at all&#8230; <\/span><\/p>\n<p><span>Luckily, the most effective improvements have been thoroughly tested by Amazon, Google, H&amp;M and others. They only need to be implemented by a smart WordPress user! In this talk David\u00a0explains the top 10 changes you should make to any WordPress website to improve conversions and reach your goals. All based on testing done for the largest and most visited websites on the planet!<\/span><\/p>\n<p>Audience: <strong>Beginners<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most businesses that use WordPress do not have the resources to do testing on their website. It does not matter if it\u2019s UX testing, focus groups, A\/B testing, conversion optimization, it\u2019s all too time consuming and expensive. So unfortunately these businesses don\u2019t structurally improve their website at all&#8230; Luckily, the most effective improvements have been [&hellip;]<\/p>\n","protected":false},"author":14040689,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1433597400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"http:\/\/de.slideshare.net\/davdebcom\/david-de-boer-wccgn-2015-slides","_wcpt_session_video":"","_wcpt_speaker_id":[1152],"footnotes":""},"session_track":[502942],"session_category":[],"class_list":["post-1324","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-saal-e"],"jetpack_shortlink":"https:\/\/wp.me\/p4MwNV-lm","jetpack_sharing_enabled":true,"session_date_time":{"date":"6. Juni 2015","time":"15:30"},"session_speakers":[{"id":"1152","slug":"david-de-boer","name":"David de Boer","link":"https:\/\/cologne.wordcamp.org\/2015\/speaker\/david-de-boer\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/cologne.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/1324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cologne.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/cologne.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/cologne.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/1324\/revisions"}],"predecessor-version":[{"id":2815,"href":"https:\/\/cologne.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/1324\/revisions\/2815"}],"speakers":[{"embeddable":true,"href":"https:\/\/cologne.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/1152"}],"author":[{"embeddable":true,"href":"https:\/\/cologne.wordcamp.org\/2015\/wp-json\/wporg\/v1\/users\/davdebcom"}],"wp:attachment":[{"href":"https:\/\/cologne.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=1324"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/cologne.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=1324"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/cologne.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=1324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}